Designing for Print and Digital Media

• In this course, you will learn to:
• Identify and describe fundamental graphic design principles.
• Demonstrate proficiency in using design software tools like Figma and Adobe XD.
• Operate design components and styles effectively in various projects.
• Explain the importance of collaboration and version control in design workflows.
• Compare and evaluate different design techniques and methodologies.
• Predict and apply emerging design trends in practical projects.
• Discuss and analyze the role and responsibilities of a graphic designer.
• Create comprehensive design projects reflecting learned skills and principles.

• Interpret and illustrate fundamental graphic design principles through practical applications.
• Demonstrate proficiency in utilizing design software tools such as Figma and Adobe XD to create visually appealing designs.
• Operate design components and styles effectively across various projects, showcasing adaptability and flexibility.
• Explain the significance of collaboration and version control in design workflows, advocating for efficient project management.
• Compare and evaluate different design techniques and methodologies, selecting and defending the most suitable approach for specific design challenges.
• Predict and apply emerging design trends in practical projects, showcasing foresight and innovation.
• Discuss and analyze the role and responsibilities of a graphic designer within various contexts, critically examining industry standards and ethical considerations.
• Create comprehensive design projects that incorporate learned skills and principles, effectively applying design theory to real-world scenarios.

The academic approach of the course focuses on ‘work-centric’ education. With this hands-on approach, derive knowledge from and while working to make it more wholesome, delightful and useful. The ultimate objective is to empower learners to also engage in socially useful and productive work. It aims at bringing learners closer to their rewarding careers as well as to the development of the community.

• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!