Service Entrepreneurship
Build and scale service-oriented businesses with a focus on innovation and customer value.

Track
Service Management
Level
Intermediate
Language
English
Duration
60 hours
Learning Mode
Learn at ALC or at Home
Introduction
- Describe the economic evolution, development, and growth of service sector in India.
- Identify the prospects of growth and employment in service sector in India.
- Discuss the theories and strategies of pre-industrial and post-industrial service society.
- Classify the roles, characteristics, and technological involvement in 21st century service sector.
- Diagnose the types of service experiences and careers in 21st century.
- Explain the characteristics and processes involved in service sector.
- Classify the difference between Service Industry Processes and Manufacturing/Product-based processes.
- Discuss the different types of industries in service sector of India.
- Diagnose the developing, maintaining and managing the different service process.
- Examine the importance of customer participation and interaction in managing service processes.
- Classify the different techniques used to improve the service processes.
- Examine the upcoming trends and career opportunities in service sector.
- Diagnose the differentiators and challenges faced in service sector.
- Examine the opportunities and strategies in Local and Global entrepreneurship.
- Classify the between International and Domestic Business and its trade aspects.
- Discuss the concepts of sustainable entrepreneurship and its characteristics.
- Describe the leadership characteristics, culture and decision making in corporate entrepreneurship.
- Discuss the process of opportunity evaluation and the competitive advantages of new entry in the market.
- Diagnose the stages of new business, trends, innovation, and methods of generating ideas.
- Examine the features of different support programs of Government to promote entrepreneurship.
- Identify the different strategies personal and business growth as an entrepreneur.
- Discuss the concepts, pros and cons of Franchising, joint ventures, merger, and acquisition.
- Explain the process of developing vision statement of a company and the process to be followed.
- Explain the importance of collaboration and communication with clients, team members, and stakeholders.
- Embrace humanistic, ethical, and moral values in real-life situations.
- Exercise responsibility for the completion of assigned tasks for self and the group work
- Predict and cater to own learning needs relating to the assigned task/work.
What you'll learn ?
- Paraphrase the complex and transformative economic evolution, leading to significant development and substantial growth in India.
- Report the intricately interwoven and complex multifaceted outlook of growth and employment in service sector.
- Compare the multifaceted, encompassing diverse socio-economic frameworks and approaches of pre-industrial and post-industrial service society.
- Interpret the complex roles, diverse characteristics, and extensive technological involvement 21st century service sector.
- Illustrate the diverse array of service experiences and careers encompassing a wide range of industries and fields in 21st century.
- Illustrate the various characteristics and diverse process involvement in service sector.
- Compare the nature of offerings and operational procedures of Service Industry Processes and Manufacturing/Product-based processes.
- Review the various industries present in India offering distinct services and contributing to the country’s economic growth.
- Interpret the complex task involved in developing, maintaining, and managing various service processes.
- Inspect the crucial role of customer participation and interaction in effectively managing service processes to enhance customer satisfaction, optimize service delivery, and foster long-term loyalty.
- Report the various advanced techniques employed to enhance service processes.
- Review the upcoming trends that present diverse career opportunities in service sector.
- Review the intricately interwoven, presenting a complex landscape of differentiators and challenges in service sector.
- Paraphrase the opportunities and implementing effective strategies in both local and global entrepreneurship for thoughtful consideration and adaptation in business.
- Compare the intricate relationship between International and Domestic Business, along with its trade aspects that adds complexity to the overall economic landscape.
- Report the application of environmentally and socially responsible practices and principles in business operations, emphasizing long-term viability and positive impact on both the entrepreneurial economy and society.
- Interpret the intricate interplay of leadership characteristics, corporate culture, and decision-making processes significantly shape the landscape of corporate entrepreneurship.
- Estimate the intricately evaluating potential prospects and distinctive strengths of assessing opportunities and competitive advantages for new market entry.
- Examine the stages of new business involve integrating emerging trends, fostering innovation, and utilizing diverse methods for generating creative ideas.
- Survey the Government support programs for promoting entrepreneurship encompassing various features aimed at fostering entrepreneurial growth and innovation.
- Interpret the diverse strategies for personal and business growth essential to foster success and advancement as an entrepreneur.
- Diagnose the distinct business strategies of Franchising, joint ventures, mergers, and acquisitions each with its own set of advantages and disadvantages.
- Build the systematic and comprehensive approach to articulate a clear and inspiring company’s vision statement.
- Assess appropriate solutions for the challenges presented, while practicing humanistic, ethical, and moral values in real-life situations
- Develop project management skills to efficiently plan and execute projects.
- make judgement and take decision, based on the analysis and evaluation of information and work scenario.
- Predict and cater to own learning needs relating to the assigned task/work by accessing appropriate learning resources.
- pursue self-paced and self-directed learning.
Syllabus
Role of Services in an Economy 1
- Role of Services in an Economy Introduction
- The service sector
- Facilitation role of services in an economy
- Economic evolution
- Development and structure of services sector GDP in India
- Sectoral growth rate
- Remarkable growth observation in India’s service sector –an international comparison
- Sectoral Composition of GDP Growth
- Contribution of services sub-sectors to India’s GDP
- Reasons for the growth of Services in India
- Employment in the services sector
- Indian service sector
- Service sector in India: some issues & challenges
- Prospects for Growth in the Services Sector
Role of Services in an Economy 2
- Role of Services in an Economy Introduction
- Hunting-and-Gathering Societies
- Horticultural and Pastoral Societies
- Agricultural Societies
- Preindustrial Society
- Features Of Pre-Industrial Society
- Transport Therefore Primitive
- Industrial Society
- Industrialisation in India
- Post-industrial Society
- Comparison of Societies
- Theories Explaining the Growth of Services
Nature of Service Sector 1
- Nature of Service Sector Introduction
- Nature of the Service Sector
- The Role of the Service Economy in Development
- The Defining Characteristics of a service
- Classification of Service
- Trivia Time
- White and Blue Collared Workers & The working class
- Technology Spawns Workplace Change
- The Twenty-first Century Career
Nature of Service Sector 2
- Nature of Service Sector Introduction
- The Twenty-first Century Career
- The Experience Economy
- The Business that sells an Experience
- Consumer Service Experience
- Business Service Experience
- Service Dominant Logic
- Foundation Premises of Service Dominant Logic
- Fundamental principles in detail
Characteristics of Service Operations 1
- Distinctive Characteristics of Service Operations
- Customer Participation
- Simultaneity
- Perishability
- Intangibility
- Heterogeneity
- Non-transferrable Ownership
Characteristics of Service Operations 2
- Service Package
- Supporting Facility
- Facilitating Goods
- Information and Data
- Explicit Service
- Implicit Services
- Grouping Services by Delivery Process
- Low Labour Intensity
- High Labour Intensity
- Low Interaction & Customization
- High Interaction & Customization
- Open System View of Service Operations Management
Roles in Service Sector 1
- Roles in Service Sector Introduction
- Ways of Identifying Service
- Consequences of Rapid Growth of Services
- How recession affects service
- Human resources in the age of Service
- Human resources in the age of Service continue
- Outsourcing
Roles in Service Sector 2
- Roles in Service Sector
- The Trade Sector
- The Tourism Sector
- The Shipping Sector
- The Port Services Sector
- The Storage Services Sector
- The Telecom Sector
- The Real Estate Sector
- The IT Sector
- The Accounting Sector
- The Research and Development Sector
- The Legal Sector
- The Consultancy Sector
- The Construction Sector
Functions in the Service Sector 1
- Service Functions
- IT Operation Management
- Service Desk - Internal and External
- Technical Management
- Applications Management
- Reporting
- Functions of the Service Desk
Functions in the Service Sector 2
- Functions in the Service Sector an Interaction
- Human Resources
- HRD and HRM as functions of Human Resources
- Competitive Advantage
- Competencies, Culture, and Composition
- Differences in HRD between manufacturing sector and service sector
- Human Resource Planning
- Selection and Recruitment
- Training and Development of Employees
- Performance Management
- Overall Welfare of Employees
- Information Sharing
- Survey Management
- Compliance Management
- HR Technology Management
- Change Management
Processes in Service Sector 1
- Processes in Service Sector Introduction
- What is a Service Process
- Characteristics of Service Processes
- Steps of Managing a Service Process
- Elements of a Service Delivery System
Processes in Service Sector 2
- Types of Service Processes
- Degree or Level of Contact
- Differences between Service Industry Processes vs
- Manufacturing/Product-based processes
New and Upcoming Sectors: Roles in Service Sector 1
- Service Sector in India
- The IT and Fintech Sector
- The Travel and Tourism Sector
New and Upcoming Sectors: Roles in Service Sector 2
- The Media and Entertainment Industry
- The Logistics Industry
- Upcoming Trends in the Service Sector
- Career Path in the Service Sector
New and Upcoming Sectors: Functions in the Service Sector 1
- Classification of Services
- The Service Sector in the Three-Part Economy
- Employment Scenario
- Service process
- Line operations
- Job Shop Operations
- Degree of Contact
New and Upcoming Sectors: Functions in the Service Sector 2
- Service Offering cred fintech
- Developing and Maintaining the Service Process 1
- Developing and Maintaining the Service Process 2
- Service Process
- The 7 Step Process for Managing Service Processes
- Delivering excellent service
- Service Operation Functions
New and Upcoming Sectors: Processes in Service Sector 1
- Service Process
- Characteristics of service processes
- Service Location
- Customer Participation and Interaction
- Steps for managing service processes
New and Upcoming Sectors: Processes in Service Sector 2
- New and Upcoming Sectors: Processes in Service Sector Introduction
- Challenges in designing a process
- Phases of service process
- Improvement techniques for service industries
- Cost of delay of service processes
- What is Service Design by Yosef Shuman
Case Study 1
- Village Volvo
- Xpresso Lube
- Walmart
Case Study 2
- Air Deccan
- OYO Hotels
- Cloud Kitchens
- Telecom industry
- MyGate Application
- New Age Applications
- New Age Applications- 2
- New Age Applications- 3
Service Sector: Opportunities and Challenges 1
- Types of service sectors in India
- Differentiators of the service sector in India
- Challenges faced by the service sector in India
Service Sector: Opportunities and Challenges 2
- Service Sector in India
- Opportunities for the Service Sector in India
- Advantages of the Service Sector in India
- What’s New in Services
Sensing Business Opportunity and Identifying Solution 1
- Opportunity Recognition & The Opportunity Assessment Plan
- Nature of International Entrepreneurship
- Importance of International Business to the Firm
- Motivations to Go Global
- Available Distribution System
- Strategic Effects of Going Global
- Foreign Market Selection
- Entrepreneurial Entry Strategies
- Entrepreneurial Partnering
- Implications for the Global Entrepreneur
Sensing Business Opportunity and Identifying Solution 2
- Information Sources
- International Vs Domestic Business (PESTEL Analysis)
- Culture
- Aspects of International Trade
Entrepreneurship Development 1
- The nature of entrepreneurship
- Entrepreneur background and characteristics
- Sustainable entrepreneurship
Entrepreneurship Development 2
- Reliance Story
- Corporate entrepreneurship
- Managerial versus entrepreneurial decision making
- Establishing a culture for corporate entrepreneurship
- Leadership characteristics of corporate entrepreneurs
- Learning from failure
From Opportunity to Business Plan 1
- From Opportunity to Business Plan
- How to Identify an Opportunity
- Business Opportunity Evaluation
- New Entry Generation
From Opportunity to Business Plan 2
- Competitive Advantages in New Entry Opportunity
- Assessing Attractiveness of Opportunity
- First Mover Advantages
- Risk Reduction Strategies
From Business Plan to Funding 1
- Stages of a New Business
- Concept Stage
- Product Development Stage
- Sources of New Ideas
- Methods of Generating Ideas
- Does R&D Spending Correlate to Being the Most innovative
- Trust in Business
From Business Plan to Funding 2
- Trend
- Important Elements of Business Development
- Creative Problem Solving
- Innovation
- Defining a New Innovation (Product or Service)
- Classification of New Products or Services
- Evaluation Criteria
- E-Commerce
Government Programmes for Entrepreneurship 1
- What is Skill India initiative?
- Micro Enterprises
- MUDRA
- Roles and Responsibilities of MUDRA
- Atal Innovation Mission (AIM)
- Start Up India Initiative
- Startup India Seed Fund Scheme
- Aspire - Small Business Ideas for Rural Areas in India
- Dairy Entrepreneurship Development Scheme (DEDS)
- Venture Capital Assistance Scheme
- The Software Technology Park (STP) scheme
Government Programmes for Entrepreneurship 2
- Micro, Small and Medium Enterprises Development
- Micro, Small and Medium Enterprises Development - Continue
- What Is Credit Guarantee?
- Showcasing
- Objectives of IREDA
- Information technology
- State Govt.mechanisms
- ESDM Under the scheme
Strategies for growth 1
- Introduction - Continue
- The 4 Types of Entrepreneurships
- Success Strategies for Entrepreneurs
Strategies for growth 2
- Strategies for Personal Growth as an Entrepreneur
- Strategies for Personal Growth as an Entrepreneur
- Six Entrepreneurial and business growth strategy examples
Growth from external sources 1
- Franchising
- Franchising
- Types of Franchisees
- Joint Ventures
- Economies of Scale
Growth from external sources 2
- Merger or Acquisition
- Pros of mergers
- Cons of mergers
- Reasons that Cause Failure of Mergers and Acquisitions
Developing a company vision 1
- What is a vision statement?
- Vision statement
- Why does a company have to have a vision?
- Dual Components of the Company Vision
- Envisioned Future
- Vision statement sound mystical
Developing a company vision 2
- Developing a company vision Introduction
- Know your Goals
- Consider your company’s values
- Build upon your mission statement
- Keep it simple and straightforward
- Keep it Definitive
- Be forward thinking
- Establish timeframes
- Just write your vision statement!
- How To Use & Communicate Your Vision
- Measure Progress Toward Your Vision
- Vision statement templates and resources
- Visions Don’t Need to Be Set in Stone
38. Interview- Marker Movement
- Interview- Marker Movement Introduction
- Tell me something about yourself?
- Tell me little more about your Business?
- What’s your enterprise called?
- Can you elaborate entire cycle?
- How you decide pricing?
- What is your entire routine?
- Can you tell me how try to optimize the pricing and time that you have?
- How the ideation Process?
- What is your experience from multiple vendors?
- Can you take me through the pros and pain points of your business
- What is your Special experience in Party?
- Can you give some advice entrepreneur?
Case Study
- Cases on New Service Development
- Cases on the Service Encounter Triad
- Cases on Supporting Facility & Process Flows
Work-Centric Approach
The academic approach of the course focuses on ‘work-centric’ education. With this hands-on approach, derive knowledge from and while working to make it more wholesome, delightful and useful. The ultimate objective is to empower learners to also engage in socially useful and productive work. It aims at bringing learners closer to their rewarding careers as well as to the development of the community.
- Step 1: Learners are given an overview of the course and its connection to life and work
- Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
- Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
- Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
- Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
- Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
- Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
- Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
- Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
- Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
- Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
- Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!